Start-ups and Data Protection Consumer Consent

Start-ups often consider data to be the raw material for innovation. Many start-ups process data they have collected from their end-users. In order to protect the data subject however, start-ups must have a legitimate basis to perform these processing acts. Considering the importance of consumer trust, start-ups may want to obtain consent from their end-users for these activities. Indeed, using consent as the basis for processing activities, ensures transparency towards the end-user, as he himself will have to decide whether or not he is okay with the processing activity. The purpose of this legal brief is to give an overview of the application of consent as a ground for the processing of personal data.

Start-ups and Data Protection – Consumer Consent

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