Online media start-ups, active within the creative industries need to procure the license to the creative works they wish to exploit. Within the European Union, the clearance of rights for the use of those creative works, such as music or audio-visual content, can be quite difficult however. Due to licensing agreements, the rights can be scattered, raising the transaction costs for online media platforms to clear the necessary rights. This combined with the territoriality of copyright can make it difficult for European media start-ups to scale up in the digital environment. This puts them at an immediate disadvantage against undertakings based in the United States, such as Netflix, which due to their immediate, large audience base, can gain enough experience and revenue to enter the fragmented European market. This brief highlights initiatives that aim to alleviate the difficulties online media start-ups face.